The Project: Showcase delis in Atlanta near the Mercedes-Benz Stadium
The Why: In 2019, Atlanta hosted The Super Bowl. With new crowds flocking to one of the biggest sporting events in the world, we saw an opportunity to showcase local delis featuring Boar’s Head for hungry game day fans.
The Process: Armed with an iPhone and my most trusted hand model, we spent the day connecting with 6 deli owners to promote their favorite Boar’s Head menu items.
The Outcome: Through paid promotion on Instagram, we reached over 239,000 people in Atlanta on the day of the Super Bowl, encouraging brand awareness in a concentrated location. This resulted in 3,460 total post engagements.