The Project: Boar’s Head’s Fresh Daily Sweepstakes
The Why: In the Fresh Daily Sweepstakes, Boar’s Head aimed to deliver fresh content to viewers ever day for a month, highlighting deli counter benefits such as customization, freshness, and versatility.
The Process: Fresh content every day for a month was a tall order to fill. Through determining existing content that applied to this program, we then determined our holes and opportunities to create new recipes, touch on social trends and further the brand through photography. My specific role in this project was creating a content matrix, recipe concepting, and aiding in art direction on set.
The Outcome: Fresh Daily was a huge success! We received 443,568 entries and 1,800 hours of brand content watched, far exceeding our goals.
View the project here.