In an unexpected partnership during an uncertain time, Lowe’s partnered with New York Fashion Week and influential designers to bring Fashion Week home. Lowe’s built unique runway sets for Jason Wu, Rebecca Minkoff and Christian Siriano, all featuring products from their Lowe’s curations that were available for purchase at Lowe’s. The best part about these curations? They featured items that were already at Lowe’s, not net-new products, proving that style can be found in unexpected places and you can transform your living room into the catwalk!
Through our paid Twitter strategies and live streaming of the shows, #FashionGoesHome was mentioned more times than any designer during New York Fashion Week.